|
Jay Abraham is one of the world's most respected marketing advisors. Reportedly, his one-day fee is $50,000 ... pretty amazing! But you know what ... as a CEO Bill Gates was making $650,000 every hour... $650,000 every stinking hour 7 days a week ... nonstop ... in the same time period, 312 TIMES MORE THAN JAY... Is Bill Gates 312 times smarter than Jay? Maybe? At least he's selling products not time.
Reality 101: Internet is Ideal For Selling Products
If You Sell A Service, Create Products To Go
Along With Your Services
Why Jay — the world-class marketer — makes "only" $50,000 a day when Bill makes 312 TIMES MORE every DAY? Jay markets to one single company a day, if that. Bill sells millions of products to millions of people every single day.
Jay spends his TIME with one company a day. Bill sells PRODUCTS to millions in a day. Selling products in the international markets all over the internet-world gives you NUMBERS. A little bit of marketing magic and a whole lot of mathematics.
Jay has a time-ceiling a 24-hour day. Bill's selling is not capped by the hours he has available, he has virtually no ceiling ... because products can be sold 1000 at a time. And as long as there are computers running one version of XP, Vista, even MacOS, Bill sells stuff.
The Take-Away: Selling Products allows
INCREASING THE SALES NUMBERS
WITHOUT A TIME CEILING
"The Salesmans Bible", a book of advice and help to millions of salesmen in the last four decades advises:
"Only 1 in 50 salesmen will ever understand that to create success in sales is to find customers who can buy and buy big."
Make the entire world your best customer. 2010 we will have 2 billion internet users out there. If it takes you 100 days to count to million, it will take you 323 YEARS to count to billion.
Instead of one or two key clients, you spread your business risk over thousands, maybe millions of customers. You're not dependent on ONE big client who pulls the plug and forces you to fire good people on your team.
Instead of local markets, sell across North America. Instead of North America, we help you translate your presentations to top internet languages for the 67% who don't speak English. Think big. No, even bigger.
Look at the business models of the leading companies -- the secret is that they sell to millions of people. Why not use the Microsoft, H&R Block, eBay, Wal-Mart, IKEA business model combined with the internet, little bit here and a little bit there from a HUGE, growing customer base? You gotta have your own products to sell.
Here's the trend in small business (and especially with solo entrepreneurs): Take copywriters, instead of slaving for clients for fixed hourly rate, they make a lot more money by creating their own info-products and selling them on the internet. Consultants who used to call on large companies now have their own selling systems to millions -- they have their own internet radio shows, podcasts, newsletters and reach thousands of people in the time they used to call on a few clients.
It used to be “who you know”
-- now it's “who knows you”.
Remember "networking" the early morning breakfast meetings in a local restaurant -- passing out business cards, chatting up with your fellow business owners, and thinking small?
Now, with the internet, the world is your oyster: the small-thinking of networking is rocketing to big-thinking worldwide “webworking".
It used to be who you know -- now it's WHO KNOWS YOU. A lot of people know about Amazon, that's partly why they sold close to 7 billion. Internet is is all about who knows you. And one good press release can send more traffic to your site than all the search engines combined in a year. Webworking, dude.
But you don't have to be huge to expand your sales dramatically in a matter of months.
In fact, being small and flexible is a bit of an advantage. You can nimbly go after markets the larger companies ignore because they're "worth only a few lousy million". When you select a niche and position yourself and your products properly, you become the top-of-mind expert -- the CocaCola of that niche market.
|
